MATTE IS A CREATIVE AGENCY AND PRODUCTION COMPANY FOCUSED ON CULTURE AND CONTENT CREATION

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2016 DENIM CAMPAIGN

HELMUT LANG

Nodding to the history of Helmut Lang, MATTE envisioned the trans-season Denim campaign as an opportunity to revive the rawness of the brand's nineties heritage while still keeping true to the label's contemporary and clean minimalist aesthetic. A new age of timeless denim, our concept utilized natural light, classic styling, and emotive body language inspired by the evocative photography of Robert Mapplethorpe—a one time collaborator of Helmut Lang.

Art Direction, Casting & Production: MATTE
Photographer: Matteo Montanari
Model: Rose Smith at Society
Stylist: Shibon Kennedy
Makeup: Stevie Huynh
Hair: Marki Shkreli

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