MATTE IS A CREATIVE COMPANY AND ENTERTAINMENT BRAND
BASED IN NEW YORK CITY.

 

THROUGH STRATEGY, CONTENT AND EXPERIENCES,
WE INSPIRE THE PEOPLE WHO INSPIRE US -
THE ORIGINATORS, THE CREATIVE COMMUNITY WORLDWIDE
AND THOSE AT THE FRONTLINES OF CULTURE.

 

 

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ABSOLUT MIDSUMMER

Absolut partnered with MATTE to create a global brand initiative that interpreted the Swedish Midsummer holiday. The exclusive New York event represented a cosmopolitan-take on the traditional celebration.

Stunning floral decorations were juxtaposed with live conceptual ink paintings by renowned artist Aerosyn-Lex. A beautiful Maypole served as the focal point of the 50-person VIP dinner, while a live jazz and R&B band serenaded guests.
MATTE handled all aspects of the event from event concept/production to art direction and floral design to talent/tastemaker curation.

Photos by Luis Ruiz

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