Absolut partnered with MATTE to create a global brand initiative that interpreted the Swedish Midsummer holiday. The exclusive New York event represented a cosmopolitan-take on the traditional celebration.
Stunning floral decorations were juxtaposed with live conceptual ink paintings by renowned artist Aerosyn-Lex. A beautiful Maypole served as the focal point of the 50-person VIP dinner, while a live jazz and R&B band serenaded guests.
MATTE handled all aspects of the event from event concept/production to art direction and floral design to talent/tastemaker curation.