MATTE IS A CREATIVE COMPANY AND ENTERTAINMENT BRAND
BASED IN NEW YORK CITY.

 

THROUGH STRATEGY, CONTENT AND EXPERIENCES,
WE INSPIRE THE PEOPLE WHO INSPIRE US -
THE ORIGINATORS, THE CREATIVE COMMUNITY WORLDWIDE
AND THOSE AT THE FRONTLINES OF CULTURE.

 

 

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PRADA LUNAR NEW YEAR

MATTE partnered with Prada to create a digital campaign dedicated to modern Asian youth culture and style, that pays homage to the 2019 Lunar New Year celebrations.

Directed by Emmy-nominated, LA-based young American Chinese talent Christine Yuan, the film is centered around friends, culture, and community.

The film brings together a group of new generation Asians to an unspecified space. In one long shot the camera reveals the characters moving around, chatting and sharing the ritual of their roots and identities.

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