MATTE IS A CREATIVE COMPANY AND ENTERTAINMENT BRAND
BASED IN NEW YORK CITY.

 

THROUGH STRATEGY, CONTENT AND EXPERIENCES,
WE INSPIRE THE PEOPLE WHO INSPIRE US -
THE ORIGINATORS, THE CREATIVE COMMUNITY WORLDWIDE
AND THOSE AT THE FRONTLINES OF CULTURE.

 

 

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MOËT X VIRGIL ABLOH NIRO
IMPERIAL ROSÉ LAUNCH

To increase awareness of Virgil Abloh’s collaboration with Moët and the stylish NIRO bottle, MATTE conceived and developed a social campaign that captures the bottle both in still life moments and in in movement. With a minimal approach to sets and styling the campaign brings to life the high energy tone of the collaboration.

Serving as a physical extension of the Moët x Virgil Abloh NIRO collaboration, MATTE designed and creative directed a series of OOH bus shelters in Chicago. The shelters were transformed into a work of art supporting the “DO NOT DROP” campaign messaging and aesthetic including “FOR DISPLAY ONLY” sticker takeaways, hero product imagery and caution-tape style design.

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