Debuting Moët & Chandon’s new annual program, Nectar of the Culture, in partnership with iconic cultural photographer Jonathan Mannion, MATTE was brought on to honor a new class of creative thinkers. The new brand program highlights the people, places and moments that are pushing culture forward – impacting a new generation dubbed the “Rose Gold Era.” Celebrating the legacy of each chosen pioneer, MATTE is holistically concepting and producing events in their respective cities across the U.S.
Moët’s first change-maker, Queens-born fashion designer LaQuan Smith, led the event series with a dinner held in a Garment District loft. Crucial for reflecting LaQuan as a New York designer, the space brought the city’s past into the present with a refined, modern edge. Limited-edition bottles of Nectar Impérial Rosé lived naturally amongst a mix of sheer textiles, branded mannequins and monochromatic fabric rolls, highlighting the eclectic nature of a Garment District store’s stock and fixtures. Guests including Lil’ Kim, Wale and BJ The Chicago Kid toasted to LaQuan’s successes with menus and placecards emulating Fashion District clothing tags unified by a touch of Mannion’s process sketches.