After launching in NYC, MATTE’s experiential series for Moët & Chandon’s “Nectar of the Culture” program showed out in Atlanta – celebrating Tee, founder of Exclusive Game Clothing. Influenced by the clothier’s luxury streetwear and bold aesthetic, we hosted a dinner fit for a king at State Farm Arena. Baroque-inspired, elevated and opulent, the dinner highlighted Exclusive Game’s lavish creativity with exotic fabrics and finishes while nodding to Tee’s early work of creating custom jerseys.
MATTE’s custom mid-court chandelier lighting installation illuminated the evening infused with Moet’s iconic rose gold touches. Portraits of Tee shot by Jonathan Mannion hung from the top of the stadium, emulating arena banners and creating a sense of grandeur like Exclusive Game’s ATL culture. Content from the shoot, brand logo, and hashtags displayed on the scoreboard, creating an impactful reminder of the scale of the arena.