Sport inspires more than competition—but a drive to continually push past obstacles and expectations.
In partnership with Nike, "Long Live The King" chronicled the childhood rise of LeBron James, told through the eyes of a youth dreaming of his own kingdom. The arthouse take on a motivational documentary received praise from critics, fans, and fellow athletes alike.
Spanning over the course of a year, MATTE collaborated with multi-brand retailer Bandier to help refine their identity and develop an overarching communication strategy. This lead to a sustainable content creation strategy that they implement still. Through several one-off launches with Nike and Adidas, MATTE was responsible for creative ideation, casting, production, and post.