To meet demand among today’s consumers for uniquely individual travel experiences, Marriott International wished to showcase the power of its independent hotel platform across the company’s three collection brands: The Luxury Collection, Autograph Collection Hotels and Tribute Portfolio.
We were faced with a distinct challenge - how do we create one compelling idea for The Luxury Collection, Autograph Collection and Tribute Portfolio brands that still speaks to the distinct customer needs of each one in an emotionally engaging and informative way.
We found inspiration in the Gritti Palace in Venice, famous not because of its rooms or services but its stories. Every one of the hotels within the three Collection brands has a vivid, rich and unique story, and together they contain some of the most storied hotels in the world.
Led with a :60 hero film shot across 5 continents, the campaign will roll out across a variety of platforms ranging from in-flight entertainment and cinema theatres, to digital and social media - first in the North America followed by Europe and Latin America through the end of 2018.
Each creative execution leads back to a thoughtfully-designed micro-site that tells the story of Marriott International’s three collection brands.