STRATEGIC PARTNERSHIPS & BRAND INTEGRATION
Parisian fashion brand Maje partnered with MATTE to promote their K-WAY collaboration during MATTE's BLACK music and art series in New York City. Content, intimate access, influencer amplification, and press all leveraged the series to promote Maje in a prominent yet unobtrusive manner.
Through experience, promotional media, and video content, MATTE helped shape a visual, auditory, and cultural identity that resonated with Maje’s brand and broadened its reach to a new audience.
BEYOND INFLUENCER SEEDING
To further leverage content from the festival, MATTE connected Maje to nine influential women in fashion, music, and media. MATTE documented each 'Maje girl's' experience at Painted BLACK, creating unique Instagram videos and social content that the girl's and Maje shared via their social media channels.
BRANDED VIDEO PRODUCTION
MATTE created branded content videos for Maje that tied the brand to Painted BLACK. The videos were successfully distributed through media partners, on influencer social media channels, and on Maje’s Primary social accounts.
MANHATTAN WHEATPASTING CAMPAIGN
MATTE deployed a city-wide poster campaign focused in high traffic urban areas. Based on results taken from city pedestrian metrics, the campaign garnered over 1 million impressions.