Google set up shop with their Made By Google pop-up on 96 Spring street. Opened to the public, all were welcomed to experience and test out the Pixel phone, Google Home, Live Cases and Daydream VR for themselves.
For the launch, MATTE was tapped to curate the guest-list, provide content capture and to secure musical talents — There were live performances from A-Trak, Kaytranada, Lou Phelps, Kitty Cash and Haim (on the turntables).
The space also played host to several key events of Google’s Artworks - a series of pre-designed canvases by artists, designers, and influencers that celebrates the customization feature of the Nexus Live Case. The first was with FAILE (a Brooklyn-based artistic collaboration between Patrick McNeil and Patrick Miller) and the second featured contemporary artist Jen Stark.
The set was designed to encourage shareable moments, interactions between guests, the artist and Google - Walls were lined with FAILE’s artwork which naturally turned into Instagram-worthy backdrops for guests.
MATTE was responsible for the creative direction and execution for both Artworks events with FAILE and Jen Stark — including invite-design, talent booking, food & beverages procurement and guest-list curation.
To fully express Stark's flair for movement in art and her affinity towards colors, MATTE translated Stark's works into gifs and projected them the moving works on a feature wall.