MATTE IS A CREATIVE AGENCY AND PRODUCTION COMPANY FOCUSED ON CULTURE AND CONTENT CREATION

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MADE BY GOOGLE

made by google pop-up

Google set up shop with their Made By Google pop-up on 96 Spring street. Opened to the public, all were welcomed to experience and test out the Pixel phone, Google Home, Live Cases and Daydream VR for themselves. 

For the launch, MATTE was tapped to curate the guest-list, provide content capture and to secure musical talents — There were live performances from A-Trak, Kaytranada, Lou Phelps, Kitty Cash and Haim (on the turntables).

Google pop-up save the date
daydream view at the google pop-up
Chloe Norgaard at Made by Google

Chloe Norgaard

Kitty Cash DJing at google
Kaytranada and Lou Phelps

Kaytranada & Lou Phelps

Brendan Fallis and Brett Kincaid

Brendan Fallis & Brett Kincaid

Google at 96 Spring Street
Rondae Hollis-Jefferson

Rondae Hollis-Jefferson

Justine Skye

Justine Skye

Made by Google Pop-Up
La La Anthony

La La Anthony

Este Haim, Hilary Neve, Dustin Yellin & Alana Haim

Leigh Lezark and Geordon Nicol

Leigh Lezark & Geordon Nicol

Martha Hunt and Taylor Hill

Martha Hunt & Taylor Hill

FAILE

The space also played host to several key events of Google’s Artworks - a series of pre-­designed canvases by artists, designers, and influencers that celebrates the customization feature of the Nexus Live Case. The first was with FAILE (a Brooklyn-based artistic collaboration between Patrick McNeil and Patrick Miller) and the second featured contemporary artist Jen Stark.

fails and google collaboration
nexus live case by faile
Oketo Burks

Oketo Burks

faile collaboration with google

The set was designed to encourage shareable moments, interactions between guests, the artist and Google - Walls were lined with FAILE’s artwork which naturally turned into Instagram-worthy backdrops for guests.

drink menu at google pop-up
Babir at Made by Google

Babir

nexus live case by faile

JEN STARK

MATTE was responsible for the creative direction and execution for both Artworks events with FAILE and Jen Stark — including invite-design, talent booking, food & beverages procurement and guest-list curation.

jen stark artwork at made by google
google invite
Taco of Odd Future and Jen Stark

Taco & Jen Stark

jen stark artwork gifs

To fully express Stark's flair for movement in art and her affinity towards colors, MATTE translated Stark's works into gifs and projected them the moving works on a feature wall.

made by google pop-up
Kim Hastreiter

Kim Hastreiter

made by google popup
Jimmie Armentrout & Mike Tran

Jimmie Armentrout & Mike Tran

pixel at made by google event
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