MATTE IS A CREATIVE AGENCY AND PRODUCTION COMPANY FOCUSED ON CULTURE AND CONTENT CREATION

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MADE BY GOOGLE: CES LAS VEGAS


For the Made By Google event in Las Vegas at CES 2017, MATTE took over Hyde Las Vegas to create an experience that is both immersive and exploratory for Google- one that emulates the tech giant's ability to mediate, enhance and transform the physical world through technology.

MATTE oversaw the full creative direction and experiential production of the event - including a film that we turned over within 24 hours.

Guests were led to the straight-to-social photo booth through an entryway that was lined with electroluminescent lighting.

3-D rendering google stage

A 3-D rendering of the stage

Live performances from Anderson .PAAK & The Free Nationals and RUN D.M.C.

DJ Ruckus, Anderson .PAAK & Rev Run

DJ Ruckus, Anderson .PAAK & Rev Run

Zen Freeman

Zen Freeman

The backdrop of the bar comes alive with projected animations

Google partnered with Refinery29 to create Cloud 9 - an installment of 29 Rooms- which MATTE reimagined to a fuchsia wonderland of clouds. Powered by Google Play Music, guests were treated to a variety of tracks from Solange, Frank Ocean and Lion Babe.

Piera Gelardi

Piera Gelardi

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