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MADE BY GOOGLE: CES LAS VEGAS


For the Made By Google event in Las Vegas at CES 2017, MATTE took over Hyde Las Vegas to create an experience that is both immersive and exploratory for Google- one that emulates the tech giant's ability to mediate, enhance and transform the physical world through technology.

made by google las vegas
made by google las vegas flyer

MATTE oversaw the full creative direction and experiential production of the event - including a film that we turned over within 24 hours.

made by google
hyde bellagio google

Guests were led to the straight-to-social photo booth through an entryway that was lined with electroluminescent lighting.

google photo booth
3-D rendering google stage

A 3-D rendering of the stage

made by google event stage
anderson park las vegas

Live performances from Anderson .PAAK & The Free Nationals and RUN D.M.C.

run dmc google
free nationals
DJ Ruckus, Anderson .PAAK & Rev Run

DJ Ruckus, Anderson .PAAK & Rev Run

anderson paak performance
Zen Freeman

Zen Freeman

hyde las vegas

The backdrop of the bar comes alive with projected animations

refinery29 google rooms

Google partnered with Refinery29 to create Cloud 9 - an installment of 29 Rooms- which MATTE reimagined to a fuchsia wonderland of clouds. Powered by Google Play Music, guests were treated to a variety of tracks from Solange, Frank Ocean and Lion Babe.

refinery29 las vegas
Piera Gelardi

Piera Gelardi

made by google
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