MATTE IS A CREATIVE AGENCY AND PRODUCTION COMPANY FOCUSED ON CULTURE AND CONTENT CREATION

Close
Matte
Matte

KITH SS17

“There were lines there before and then they got blurred. Now, there are none at all.”

 

- Ronnie Fieg,
KITH founder

matte projects kith ss17

This week, KITH made its NYFW debut during Spring/Summer 2017 with Kithland, an innovative, multi-faceted “fashion experience” – the kind of disruptive event never done before by anyone, let alone a fashion retailer.

Staged at Samsung 837 and produced by INSTITUTE, the show presented their upcoming collection, breaking boundaries of what has been commonly seen by retailers before and further uniting the worlds of streetwear, footwear, fashion and tech.

matte projects kith ss17
matte projects kith ss17 gigi hadid
matte projects kith ss17
matte projects kith ss17

Kithland's debut also marked another first for the retail industry as it launched the opening of Kith's first ever store in store window at Bergdorf Goodman, that included the release of select collaboration pieces between the two stores.

matte projects kith ss17 asap rocky
matte projects kith ss17
matte projects kith ss17

MATTE was tapped to capture content surrounding the show – shooting first looks and filming the event with a 24 hour turnaround.

matte projects kith ss17
matte projects kith ss17
matte projects kith ss17

“The great thing about Ronnie and his brand is that he has such a strong foundation for the story he’s trying to tell... He kept saying: 'Don’t call it a fashion show. It’s going to be a fashion experience.”

 

Nate Brown of INSTITUTE,
interviewed in the Business of Fashion

matte projects kith ss17 rick ross
matte projects kith ss17

Check out MATTE’s film recap playing live in KITH stores

back to top