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KOHL'S X UNDER ARMOUR


under armour kohls

MATTE was tapped by the creative marketing agency, HUGE to capture and produce a fitness campaign for KOHL'S featuring Under Armour products. The digital campaign was a series of fitness tutorials - led by actress Chaley Rose and prominent fitness influencer Alicia Archer - which promoted the campaign’s fitness challenge: “The Bear Crawl Challenge.

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under armor

The goal of the Bear Crawl Challenge was to advocate fitness, especially on social media (#BearCrawlChallengeSweepstakes). Since it's launch, the campaign has amassed over 7 million social media impression.

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