The Macallan Harmony Café

Macallan Harmony Popup

MATTE teamed up with The Macallan to celebrate the newest release of The Harmony Collection by executing a Macallan takeover in Carrera Cafe. The design reflects the expression in color, look and feel while reinforcing the synergetic experience between coffee and whisky. Guests are invited to enjoy personalized coffees and cocktails, complimentary treats,food pairings, and tastings of the new limited edition whisky.

"The immersive pop-up experience was created with the intention of transporting guests into a world where coffee and whisky live in harmony, which is the essence of its new limited edition whisky, The Harmony Collection Inspired by Intense Arabica."

- Haute Living

Macallan at Carrera Cafe
Macallan Coffee and Whiskey Cafe, Los Angeles


MATTE was the creative catalyst that gave life to The Macallan Harmony Café: a weekend-long takeover of the Carrera Cafe in West Hollywood, celebrating the release of The Harmony Collection Inspired by Intense Arabica.

This single malt is the second edition in a limited annual release series, inspired by the Ethiopian Arabica bean, the first-ever species of coffee to be cultivated. It provides a delightful whisky and coffee pairing experience that was brought to life at The Harmony Café.

Macallan Harmony popup at Carrera Cafe


The space was entirely reimagined to reflect the new expression in color, look, and feel through materiality and decor like brass, wood, and greenery–a nod to arabica plants and The Macallan’s lush home in Speyside, Scotland.

The café offerings were upgraded with branded elements (cups, bags, latte art), complimentary treats, food pairings, and Ritual Tastings of coffees and cocktails. A day-to-night approach transformed the coffee shop into a luxe and sophisticated soirée after dark.



Coffee and Cocktails Flyer by Macallan
harmony cafe accents by macallan whiskey


As guests entered the café, they were immediately transported to the elegant world of The Harmony Collection via a gorgeous bar and bottle installation–including a terrarium-style frosted wall with lush floral inserts and custom-branded wallpaper.

Macallan branded cafe items


Macallan whiskey and cafe pop up


By day and night, foot traffic and invited guests were drawn into the space by a captivating entrance. The exterior of the café was strategically strewn with florals, vibrant lights, and a custom mural painted to pay homage to the new bottle from The Macallan.

Macallan harmony at 8251 melrose avenue



macallan harmony LA evenings


Into the night, the café turned into a hotspot of Macallan mixology, with a list of curated cocktails and pours added to the menu. Ambient lighting, comfy seating, and a settled atmosphere encouraged guests to relax and enjoy The Harmony Collection.

Our eye-catching moment for the event was a fabricated take on the bottle’s spiral logo. The beacon for content capture was filled to the brim with florals and neon lights, and placed within a frosted encasement.

Harmony Café with durand jones


By night, The Harmony Café became a luxe lounge and home for live music performances. Talents like Durand Jones, XICA Soul, and Rhonda DJs reinvented the space as a multisensory playground of sound, flavor, and aroma.


Macallan harmony cafe menu


"The Cafe really came to life when we had guests lined up to the door and around the corner, anxious to come inside to be part of the experience. Everyone had a smile on their face as they took part in what was a truly unexpected moment with The Macallan."

- Louis Esposito, Senior Division Brand Manager, The Macallan at Edrington

macallan harmony cafe coffee drink


Experiential Creative Director
Kate Roberts
Associate Creative Director
David Orellana
Senior Art Director
Jordan Glenn
Junior Experiential Designer
Rada Singhasaneh
Experiential Renderer
Mark Rakhmanov
Director of Programming and Events
Eugene Young
Group Client Director
Cassie Leventhal
Client Director
Jonny Cartagena
Client Manager
Sara Lucas
Client Services Fellow
Victor Bui
Executive Producer
Amanda Contrada
Executive Producer
Irene Ashu
Seana Bruff
Experiential Production Coordinator
Zoe Johnson