REEBOK X VICTORIA BECKHAM COLLECTION LAUNCH

2018

MATTE creative directed, produced, managed, and captured a Launch Party and Press Preview for the new Reebok x Victoria Beckham collection, promoting the collaboration to the right mix of early adopters and educating international and domestic market press.

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Hosted at LES staple, The Flower Shop, the Launch Party integrated campaign imagery, compelling performances, and collection elements to create something elevated, but familiar, for a mix of downtown cool kids and industry insiders.

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The day after the revelry at The Flower Shop, key members of the press were invited to Ludlow House for a first look at the collection.

Custom-fabricated product displays, an intimate conversation between Victoria Beckham and Melody Eshani, and small group Q&As with Victoria provided a deeper look into the collection’s inspiration.

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