MATTE creative directed, produced, managed, and captured a Launch Party and Press Preview for the new Reebok x Victoria Beckham collection, promoting the collaboration to the right mix of early adopters and educating international and domestic market press.
Hosted at LES staple, The Flower Shop, the Launch Party integrated campaign imagery, compelling performances, and collection elements to create something elevated, but familiar, for a mix of downtown cool kids and industry insiders.
The day after the revelry at The Flower Shop, key members of the press were invited to Ludlow House for a first look at the collection.
Custom-fabricated product displays, an intimate conversation between Victoria Beckham and Melody Eshani, and small group Q&As with Victoria provided a deeper look into the collection’s inspiration.
