NEW BALANCE 574 BACK TO SCHOOL CAMPAIGN

2022

Matte partnered with New Balance for the launch of the 574 Sneaker – featuring backdrops designed to highlight Tokyo, Boston and New York City, incorporating sneaker colorways and motifs.

Back to School Campaign

MATTE was tapped to provide creative direction, production and post production services in the creation of a campaign for their new “574 Life” shoe collection launching in FootLockers nationally and globally.

new-balance-ull-gri-fd

CONTENT DISTRIBUTION

The New Balance 574 Campaign exists as shoppable content on their social media channels, alongside Footlocker and the Champs website.

LIVE ON...

The New Balance 574 Campaign exists on their social media along with the Footlocker social media and Champs website.

CREDITS

Partner: Max Pollack
Senior Client Director: Shreena Shah
Senior Client Manager: Zoe Weimersheimer
Junior Client Manager: Kiara Fairbrother
Creative Director: Pat Dierker
Designer / Art Director: Tori Arcuri
Lead Producer: Spencer Thompson
Producer: Seana Bruff
1st Ad: Carlos Zozaya
Photographer: Akram Shah
Digi Tech: Julian D. Lopez
Photo Assist: Jonathan Duncan
Director of Photography: Alberto Mojica
Gaffer: Jonathan Alvarado
Key Grip: Dylan Kaplowitz
Swing: Nick Love
AC: Jaime Medrano Jr., Trevania Layne
Wardrobe: Maurice Diallo, Mikaela Oldenburg
HMU: Iona Moura, LaMesha Mosley
Prop Stylist: Tim Ferro
Post: Michael Czeizinger, Kathy Collins
Editor: Jeff Alper
Color: Bowman Pictures LLC