Los Angeles Club Lacoste - FW22 Launch Event

Los Angeles Club Lacoste Tennis Event Production Content


Lacoste's deep roots in tennis paved the way for MATTE to create a cultural moment around tennis & fashion; establishing a reimagination of a retro athletic club, but with a twist of today.

Los Angeles Club Lacoste - FW22 Launch Event

MATTE delivered a full brand experience, with the Lacoste female community who escaped to play tennis, relax, and party Lacoste style.

In the lead up to the main activation day, MATTE worked with the Lacoste fashion styling team & esteemed creative director, Louise Trotter on curated Lacoste-styled outfits that were seeded as guests started their LA adventures.

With over 30 global influencers flying into LA, MATTE also managed all guest hospitality including glam needs & transfers through branded Lacoste car services. A bespoke L.A. Club Lacoste concierge service was established allowing talent to book & experience the exclusive hot spots of LA through a dedicated MATTE team.


The takeover of the LA establishment kicked off at center court with programming and partnerships centered around wellness and sport. Post workout, guests also quenched their thirst with freshly made smoothies and Lacoste x Erewhon custom juices.

Venus Williams Tennis

Venus Williams Tennis Clinic

World-class icon Venus Williams led a tennis clinic for invitees, empowering young women on the branded Lacoste court with tips and tricks. Whether brand new to the sport or not, Williams brought an unforgettable energy that was felt by all on the court.

Bandier Pilates Clinic, Lacoste Yoga Mats


While Venus served up, the adjacent court was outfitted with custom yoga mats and branded elements that elevated the pilates class taking place. Liana Levi of Bandier led a rigorous class, one that the stars of LA swear by.


The club's LA takeover continued through the afternoon and evening. Guests returned to Sunset Tower Hotel in preparation for the rest of the day’s programming.

Sunset Tower Hotel custom dinner table, Lacoste
Lacoste chic fashion, pink style, pool aesthetic


Guests kicked back, taking in the Southern California sunshine from the stunning pool deck at Sunset Tower Hotel. Branded towels, Lacoste x Erewhon juices, and photo moments were scattered throughout the outdoor area for all to enjoy.

Los Angeles Club Lacoste, custom dinner production


Hailey Bieber, Paris Jackson, and Elsa Hosk were just a few of the stars to be seated around the table for this intimate 3-course American-French fusion sunset dinner on the famous hotel pool deck.

Los Angeles Club Lacoste nightime pool dinner event
Los Angeles Club Lacoste cocktail party guests


The iconic LA energy was sure to be felt as soon as you stepped into the Sunset Tower Hotel Bar. Custom Lacoste cocktails and DJ set by Simi Haze set the mood on this unforgettable, star studded evening.

Jeron Smith and friends

Raline Shah, Paris Jackson, Elsa Hosk, Jessica Mercedes Kirschner

Agustina Cordova, Vivianne Dietz, Jordan Grant, Edie Rose, Jihoon Kim, Barbara Kristoffersen

Simi Haze and Venus Williams

Shanina Shaik

Agustina Cordova, Vivianne Dietz, Benjamin Hjelm, Jenna Prescott, Aaron Light, Marsha Molinari


Los Angeles Club Lacoste - FW22 Launch Event


MATTE Partner
Matthew Rowean
Head of Experiential
Laetitia Sebban
Senior Client Director
Shreena Shah
Junior Client Manager
Kiara Fairbrother
Jr. Art Director
Josie Florance
Austin Aubry
Production Manager
Alec Shangold
Junior Production Coordinator
Noah Chang
Scenic Coordinators
Sean Wilson and Corey Millet
Wardrobe Coordinators
Angel Castro and Julianna Walters
Hospitality Coordinators
Hailey Transue and Victoria Lipson
Key Hair
Shaela Player
Ashley Ysabelle
Lead Producer
Irene Ashu