“Bowie gave us Ziggy Stardust, Beyonce had Sasha Fierce, and now, Bruno Mars is introducing us to his musical alter ego, Ricky Regal, as part of a new fashion collaboration with Lacoste.”
– Tim Chan | Rolling Stone
We teamed up with Lacoste for the launch of their newest fashion collaboration with Bruno Mars and his designer alter ego, Ricky Regal. The new collection by Lacoste brings the world of Ricky Regal to life through the lens of the brand’s iconic blend of sport and luxury.
Working as the IAT agency across multiple streams, we developed an omni-channel campaign across global markets in the physical, digital space and social space.
“We obviously have deep roots in tennis and golf, but you have to innovate, you have to start thinking about a true consumer experience.”
-Jason Kim, Lacoste Sr. VP Marketing U.S.
PAID MEDIA 184 MILLION IMPRESSIONS
We developed an influencer content and seeding concept and program to drive desire for the collection and be everywhere in culture to drive awareness and engagement around the campaign.
LACOSTE X RICKY REGAL ON SOCIAL
100K + FOLLOWER GROWTH ON SOCIAL
*IN ONLY 3 WEEKS