MATTE partnered with luxury Italian sports car manufacturer, Ferrari, to provide creative direction, production and post production services. For Ferrari’s “La Nuova New York” campaign, MATTE delivered a series of five vignettes that emphasize the unparalleled excitement of driving the Ferrari Roma through the city.
Playing within the tension of heritage and new, MATTE juxtaposed gorgeous cinematic scenes captured on the classic streets of the West Village, Tribeca and Greenpoint alongside the bold modern architecture of city developments throughout Long Island City.
Alongside Ferrari, MATTE developed these vignettes to discover the “New” New York City. A city where tradition and modernity, tranquility and dynamism coexist in harmony—where the sweet life exists all around us