HBO MAX - The Hype Behind The White Lotus Season 2

2022
HBO MAX - The Hype Behind The White Lotus Season 2

PROMOTING THE WHITE LOTUS SEASON 2: A DRAMADY SET IN SICILY

HBO Max called on MATTE to generate buzz and drive tune-in for the Season 2 premiere of the Emmy Award-winning series, The White Lotus.

HBO MAX - The Hype Behind The White Lotus Season 2

MATTE made cultural waves with a three-pronged approach that brought the Sicilian seaside to our audiences on the red carpet, in Los Angeles, and online.

TRAVELING SICILIAN CAFE

HBO MAX - The Hype Behind The White Lotus Season 2

AT THE SEASON 2 PREMIERE

On October 20th at the pre-screening party, we rolled up to the red carpet with our "Traveling Sicilian Cafe": a hotel-inspired food truck that served aperol spritzes.

HBO MAX - The Hype Behind The White Lotus Season 2

On The Streets of L.A.

On October 29th, our "Traveling Sicilian Cafe" took to the streets of LA. We popped up at The Grove with table service, espresso drinks, and macarons-offering a taste of Season 2.

VACATION SURVIVAL KIT

HBO MAX - The Hype Behind The White Lotus Season 2

To build hyped beyond LA, we sent "Vacation Survival Kits" to influencers and fans, filled with postcards, spa essentials, and a special message from the character and hotel manager, Valentina.

HBO MAX - The Hype Behind The White Lotus Season 2

ENGAGEMENT

HBO MAX - The Hype Behind The White Lotus Season 2

All promotions included a CTA to share the experience on social with #TheWhiteLotus.

The season 2 premiere of The White Lotus tallied just over 1.5 MILLION VIEWERS domestically, with 170.8K TOTAL INTERACTIONS across social media (as of October 30, 2022).

CREDITS

Experiential Creative Director
Kate Roberts
Art Director
Josie Florance
Experiential Designer
Jing Ju
Group Client Director
Ben Rush
Client Manager
Nicole Elkins
Junior Strategist
Aisha Williams
Producer
Francesca Lasalla
Producer
Sarah Unger
Producer
Irene Ashu