Grey Goose presents Bar Bleu, Art Basel 2022

2022

BRINGING A TOUCH OF FRANCE TO MIAMI AND ACTING AS A RESPITE FROM THE HUSTLE OF ART BASEL, MATTE CREATED A GARDEN IN THE SKY MARTINI PARTY.

Taking cues from Le Logis (the home of Grey Goose) and French nature, a playful environment delighted the senses of our guests, magnifying nature in a chic and celebratory manner.

CREATIVE WAY IN

Matte partnered with Grey Goose to invigorate the brand’s experiential footprint – enhancing and reframing what intrigues audiences with the allure and sophistication that only Grey Goose could master.With the notion of “intimate discovery” at the heart of the execution, Matte developed key codes to guide the creative: a focus on craft, connection, luxury and heritage.

Grey Goose presents Bar Bleu, Art Basel 2022

OUR CREATIVE PROCESS

Inspired by French nature and the quintessential emblem of Grey Goose –the martini – Matte explored the notion of a “Sky Garden”.

Surrounded by lush hedging and wrapped in a blue sky cloud pattern, the beachside lounge invited guests to enjoy cocktails with a larger than life martini glass installation at the center.

OUTPUT

Matte was responsible for creative concepting and production of the event from inception to completion. Creative direction, fabrication, beverage operations and installation were all handled by the Matte team.

Video and photo capture were led by Matte, along with the production of a hero film for Grey Goose digital channels.

Grey Goose presents Bar Bleu, Art Basel 2022
Grey Goose presents Bar Bleu, Art Basel 2022

GRAPHIC ELEMENTS

GREY GOOSE PLAYLISTS

Grey Goose presents Bar Bleu, Art Basel 2022

“Any thirsty art-lovers looking for a perfect sunset cocktail at Art Basel festival this week should check out the Bar Bleu, presented by Grey Goose Vodka at Sunsets by SCOPE.

Beautiful design, ambience and delicious martinis crafted by the most innovative guest mixologists from the best local bars.

Congrats to Rasheda P. and the brand team, our creative partner mixologists, MATTE Projects and of course the leadership at SCOPE on the amazing execution, attention to detail and producing a great vibe.”

-Alex Tomlin, SVP Head of Marketing - Bacardi North America

Grey Goose presents Bar Bleu, Art Basel 2022

857,620,015

TOTAL MEDIA IMPRESSIONS

CREDITS

Matte Partner
Max Pollack
Experiential Creative Director
Kate Roberts
Group Client Director
Ben Rush
Client Director
Melissa Tropnas
Client Manager
Nicole Elkins
Associate Creative Director
Pat Dierker
Junior Art Director
Tori Arcuri
Senior Experiential Designer
Andre Brown
Senior Experiential Producer
Philip Hooghuis
Production Coordinator
Sarah Unger
Production Coordinator
Zoe Johnson