Grey Goose presents Bar Bleu, Art Basel 2022
BRINGING A TOUCH OF FRANCE TO MIAMI AND ACTING AS A RESPITE FROM THE HUSTLE OF ART BASEL, MATTE CREATED A GARDEN IN THE SKY MARTINI PARTY.
Taking cues from Le Logis (the home of Grey Goose) and French nature, a playful environment delighted the senses of our guests, magnifying nature in a chic and celebratory manner.
CREATIVE WAY IN
Matte partnered with Grey Goose to invigorate the brand’s experiential footprint – enhancing and reframing what intrigues audiences with the allure and sophistication that only Grey Goose could master.With the notion of “intimate discovery” at the heart of the execution, Matte developed key codes to guide the creative: a focus on craft, connection, luxury and heritage.
OUR CREATIVE PROCESS
Inspired by French nature and the quintessential emblem of Grey Goose –the martini – Matte explored the notion of a “Sky Garden”.
Surrounded by lush hedging and wrapped in a blue sky cloud pattern, the beachside lounge invited guests to enjoy cocktails with a larger than life martini glass installation at the center.
Matte was responsible for creative concepting and production of the event from inception to completion. Creative direction, fabrication, beverage operations and installation were all handled by the Matte team.
Video and photo capture were led by Matte, along with the production of a hero film for Grey Goose digital channels.
GREY GOOSE PLAYLISTS
“Any thirsty art-lovers looking for a perfect sunset cocktail at Art Basel festival this week should check out the Bar Bleu, presented by Grey Goose Vodka at Sunsets by SCOPE.
Beautiful design, ambience and delicious martinis crafted by the most innovative guest mixologists from the best local bars.
Congrats to Rasheda P. and the brand team, our creative partner mixologists, MATTE Projects and of course the leadership at SCOPE on the amazing execution, attention to detail and producing a great vibe.”
-Alex Tomlin, SVP Head of Marketing - Bacardi North America
TOTAL MEDIA IMPRESSIONS