When Givenchy decided to open their first Soho flagship store, the brand called on MATTE to concept and execute a can’t-miss launch event at New York Fashion Week.
Inspired by the creative direction of the label’s FW22 campaign (shot by Nick Knight) and runway show, Givenchy hosted an unforgettable soirée that dominated this year’s fashion week after-party landscape.
The area by the bar was not only star studded, but strategically branded with windows, napkins, and ice cubes adorned with the fashion house’s emblem. The mixology itself was a creative take on a classic cocktails with negronis, watermelon margaritas, and more.
Creative Leads - Andre Brown & Thuy Nguyen
Account Director - Lennon Chuang
Client Manager - Antonia Singer
Experiential Producer - Francesca Lasalla
Photographer - Jackie Lee
Videographer - John Carlo Serrano
Editors - Chiao Chen & Chris Shimojima