Contraluz Mezcal Launch Campaign with Maluma
Casa Lumbre tapped MATTE to develop the brand identity of their newest brand extension, Contraluz.
In partnership with Casa Lumbre, MATTE Projects was briefed to develop the strategic brand positioning for Contraluz, the first 100% Cristalino Mezcal.
To bring the brand position to life, MATTE created the visual identity and brand book, and led the production of the hero campaign creative. Content captured at the shoot was leveraged across digital and sales collateral, as well as the new Contraluz site, designed & developed by MATTE.
CONTRALUZ WITH MALUMA
Working with the Contraluz team, MATTE provided a robust strategic plan to execute a unique product placement for the first Cristalino mezcal. Inspired by the roots of Oaxaca, the team strived to make the editorial organic while incorporating brand values, keeping the talent, Maluma, top of mind.
MATTE collaborated with Maluma on the brand shoot for the script of the film, outfit styling, and POS select placement.
MEZCAL CONTRALUZ WEBSITE DESIGN AND BRANDING
MATTE also directed branding and website design efforts which lined up with the launch of the still photography and video campaigns. These designs drew on the same inspiration and sought to bring the feeling to life across all mediums.