Icons and pioneers in the sound space, Bose, sought a creative partner to push their visual boundaries and execute a multi-faceted content piece for the new QCEII headphones, featuring rising tennis star, Coco Gauff.
HARNESSING POWER WITH SOUND
Tennis is a game played alone, against the self. In a long match, the most important source of motivation comes from within. How does a young athlete, competing at the highest level, find the strength and composure to play on her terms in the big moments? For Coco, it’s about channeling her power into a rhythm, which she achieves through sound.
Our hero film isolates Coco’s power source by putting her up against her greatest rival: herself. We find her at an impasse, struggling to find her flow during a late night ball machine session in an empty stadium. When she’s out of sync with her game, we see Coco turn to music, which powers her to stay on beat.
Production leveraged lighting design and dynamic camera moves to create gravity and drama in the film. Sound design demonstrated the relationship between Coco’s play and music; as her QCEII’s help her find rhythm, diegetic sounds from the court sync up with Lil Uzi Vert’s “I Just Wanna Rock.” Custom light rigs and LED paneling around the stadium helped achieve fluid illumination that aligned and accented Coco’s movement and power.
