MATTE was tapped by Anne Klein to create their Fall 2017 #WomenWhoDo campaign. Lensed by Annemarieke van Drimmelen, the campaign is a battle cry of women’s empowerment and the casting focused on women who push society forward: author Siri Hustvedt; Charli Howard, co-founder of All Woman Project; and Deana Haggag, CEO & President of United States Artists.
Inspired by Anne Klein’s famous words, “Clothes won’t change the world. The women who wear them will”, the campaign featured quotes from Charli, Siri and Deana who spoke about their womanhood and their take on freedom, ambition and power as a woman.
