Future teamed up with 1800 Tequila to curate an original album with seven rising artists, executive produced by Papamitrou.
Intersecting their stories and inspiration, MATTE directed and produced a 10-minute stylized documentary to highlight the collaborative spirit of the album, with behind-the-scenes footage of the recording process at Jungle City Studios in New York.
Our storytelling blends Future and the artists finding their voice and making every second count.
EVERY SECOND COUNTS
MATTE developed a unique visual language for the project, from color to branding elements that were utilized across the campaign; album artwork, POS elements, artist and influencer merch, film pieces and stage graphics.
To highlight the artists and their work, MATTE produced a concert in Future’s hometown of Atlanta.
The event featured performances by all seven artists, as well as a headlining set by Future himself.
