CREATIVE SPOTLIGHT: PAT DIERKER
MATTE: How would you describe your work as a Creative Director?
I like to think my work has a strong focus on typography and image, and a sensitivity for how the two come together. A critical eye for imagery and a disciplined approach to design.
I’ve always been inspired by archival prints, so my work is often highly textural. Scanning, collaging, distorting typography, layering imagery, printing, scanning, collaging again.
MATTE: Was there ever a time when achieving that desired result was particularly challenging?
I think as a creative one of the most important skills to have is a keen ability to problem solve – adaptability. No project goes perfectly without a hitch, I always expect to be kept on my toes: whether it’s unexpected feedback from a client, or a sudden change in production plans. Dedication to the project and working through the challenges – that yields the most rewarding output.
MATTE: Speaking of inspiration, are there any artists who you would consider an influence of yours?
Photographers have always been a strong influence of mine. Growing up I collected books with the work of Annie Leibovitz and Richard Avedon. Avedon’s series “In The American West” was one of the first portrait series I can remember – the stark, even surreal documentarian style was so inspiring. Today, I look back at photographers like Pierre Winther and his campaign work with Diesel in the 1990’s – the surreal quality of imagery and subversive nature always excites me.
MATTE: Is there anything else that inspires you?
I love retro graphics – Y2K ads and scanned magazine spreads. The provocative spirit of advertising in the early 2000’s always inspires me – a reminder that ideas can always be a bit weirder. Playstation ads, for example, a favorite.
MATTE: You keep fondly mentioning your collaborators. What makes being part of this team so special?
The personalities, the diversity. I’ve met some of my best friends at Matte – work hard, play hard.