CREATIVE SPOTLIGHT: DAVID ORELLANA

2013
CREATIVE SPOTLIGHT: DAVID ORELLANA
CREATIVE SPOTLIGHT: DAVID ORELLANA
CREATIVE SPOTLIGHT: DAVID ORELLANA
CREATIVE SPOTLIGHT: DAVID ORELLANA

MATTE: In your time at MATTE, is there a project that you will never forget?

One of the projects I have a fond memory of is the Aku World event for Art Basel. That project was great for many reasons, from the idea of bringing digital and physical art to a guest experience.

The visuals, the fully digital merch area, it was definitely one of the more tech forward projects we created.


CREATIVE SPOTLIGHT: DAVID ORELLANA

AKU WORLD: Miami
Creative Direction, Experiential

CREATIVE SPOTLIGHT: DAVID ORELLANA
CREATIVE SPOTLIGHT: DAVID ORELLANA
screen-printing

MATTE: Was there ever a time when achieving that desired result was particularly challenging?

I think all projects are challenging in one way or another. The way I see it is the more uncomfortable you feel trying to get to an idea / goal, that's when you know you are growing and headed in the right path.


CREATIVE SPOTLIGHT: DAVID ORELLANA

SUDA Clothing
Creative Direction, Apparel Design

CREATIVE SPOTLIGHT: DAVID ORELLANA
CREATIVE SPOTLIGHT: DAVID ORELLANA
CREATIVE SPOTLIGHT: DAVID ORELLANA

The Moet x Virgil Abloh “Do Not Drop” Launch event
Art Direction

CREATIVE SPOTLIGHT: DAVID ORELLANA
CREATIVE SPOTLIGHT: DAVID ORELLANA
CREATIVE SPOTLIGHT: DAVID ORELLANA
CREATIVE SPOTLIGHT: DAVID ORELLANA

MATTE: What makes being part of this team so special?

The team makes or breaks a studio, and I think we’ve been really lucky to have such talented individuals that all strive for excellence in their respective fields. Learning and paying attention to our team really makes the work advance and it's inspiring to see.


CREATIVE SPOTLIGHT: DAVID ORELLANA
CREATIVE SPOTLIGHT: DAVID ORELLANA

The Macallan M Collection Event at Miami Art Basel
Creative Direction

CREATIVE SPOTLIGHT: DAVID ORELLANA

MATTE: What’s your favorite place in New York?

Recently I moved upstate, so I'm going to say the Hudson Valley is my new favorite place. I’ve found myself more calm and serene being closer to nature.

CREATIVE SPOTLIGHT: DAVID ORELLANA

Spotify Black History Is Now
Art Directions, Design

CREATIVE SPOTLIGHT: DAVID ORELLANA
CREATIVE SPOTLIGHT: DAVID ORELLANA
CREATIVE SPOTLIGHT: DAVID ORELLANA
CREATIVE SPOTLIGHT: DAVID ORELLANA

MATTE: Speaking of inspiration, are there any artists who you would consider an influence of yours?

That's a hard question to answer, I always find myself fluctuating and being influenced by various artists, people, experiences. It’s really about the connections that inspire me.


CREATIVE SPOTLIGHT: DAVID ORELLANA

Stella Solstice Rhythms
Art Directions, Design

CREATIVE SPOTLIGHT: DAVID ORELLANA
CREATIVE SPOTLIGHT: DAVID ORELLANA
CREATIVE SPOTLIGHT: DAVID ORELLANA
CREATIVE SPOTLIGHT: DAVID ORELLANA

MATTE: How would you describe your work as a Creative Director?

I would describe the work as forward thinking, elevated and modern. It really depends on the type of client and ask, but we usually try to keep everything at a high level. We want to be proud of what we create so it's always important to test the limits and push when possible.

CREATIVE SPOTLIGHT: DAVID ORELLANA

YSL Beaute Holiday Event
Art Directions, Design

CREATIVE SPOTLIGHT: DAVID ORELLANA
CREATIVE SPOTLIGHT: DAVID ORELLANA
CREATIVE SPOTLIGHT: DAVID ORELLANA
CREATIVE SPOTLIGHT: DAVID ORELLANA