John Hardy worked with MATTE to creative direct and execute their latest “Made for Legends” campaign starring modern-day legends: Julianne Moore and Adwoa Aboah. An invitation to women everywhere to create their own legend, we were inspired by the spirit of John and Cynthia Hardy and the strength of the John Hardy woman. Lensed by Luigi and Iango, the imagery is intended to be arresting, bold and powerful, just like the women who wear the pieces.
“Photographing these women was an awe-inspiring experience. Not only does this campaign celebrate their individuality, it also showcases the duality of feminine strength and vulnerability they possess. In the photos, as in life, they are armed by John Hardy to take on the world,” said Luigi Murenu and Iango Henzi.