Since creative directing and producing John Hardy’s 2017 “Made For Legends” campaign, starring modern-day legends Julianne Moore and Adwoa Aboah, MATTE has become the brand’s agency-of-choice for campaign and digital work.
Inspired by the spirit of John and Cynthia Hardy - and the strength of the John Hardy woman - MATTE flipped the switch on the traditional jewelry model. MATTE proposed in-depth creative direction and strategy that celebrated strength, power and the “warrior” that lies within every woman. Lensed by Josh Olins, the imagery is arresting, bold and powerful, just like the women who wear the pieces.
In 2018 MATTE and John Hardy join forces again for the “Made For Legends II” campaign reboot, employing updated creative direction and fresh talent. Now on an on-going creative retainer, MATTE works closely with the brand to execute major campaign content, while also providing holistic digital strategy.