MATTE IS A CREATIVE COMPANY AND ENTERTAINMENT BRAND
BASED IN NEW YORK CITY.

 

THROUGH STRATEGY, CONTENT AND EXPERIENCES,
WE INSPIRE THE PEOPLE WHO INSPIRE US -
THE ORIGINATORS, THE CREATIVE COMMUNITY WORLDWIDE
AND THOSE AT THE FRONTLINES OF CULTURE.

 

 

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GE X WITH.IN


A NIGHT OF POSSIBILITY


General Electric and With.in teamed up with MATTE to produce their Night of Possibility event which took place at the Lowline Lab- an experimental underground space in NYC.

MATTE’s take on the event was to create an evocative, high-aesthetic environment that allows guests to interact with different worlds within a singular experience — one part film screening, two parts science experiment, with a dash of virtual immersion.

MATTE created 5 film screening stations- each a different world of it's own- where guests are immersed in a futuristic cinematic experience through the use of sensory enhancements and virtual reality.

 

MATTE creative directed, filmed and produced the entire experiential event.

manufactured flames

The flames were created from a combination of fog and projected imagery.

Inspired by the old-world charm of cinema, butlers waited on guests when they entered the space; hanging their coats and serving them virtual reality headsets on silver trays. Guests were also served h'orderves prepared by GHETTO GASTRO that paired with the theme of the films- engaging their tastebuds as part of the experience. 

virtual reality event

Inspired by the first man-flown hoverboard, blue lighting was used to create a sense of visual elevation—  incepting the idea of flight and blue skies in guests.

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