MATTE joined FILA to introduce their limited-edition Explore collection at two landmark events – activating at ComplexCon in Chicago and launching their NYC Pop-up. Bringing its uniquely dynamic approach to capturing live experiences, MATTE provided video and photo coverage to generate buzz. FILA’s ComplexCon activation included an interactive, outdoor-themed booth that showcased the collection’s four zones: Mountain, Woods, Canyon, and Elements. Each zone had its own colorway to complement the matching apparel and sneakers in the collection.
On the heels of ComplexCon, MATTE carried on the best practices of live event capture to the NYC Pop-Up launch event. Similarly creating walkthrough and recap films, MATTE delivered a cohesive piece that connected these two initiatives for Explore. The stylized event coverage utilized depth of field and high frame rates to artistically capture the activation.