To celebrate the launch of FENDI’s Spring/Summer 2020 collection in New York City, MATTE produced an in-store experience alongside an interactive digital installation to honor Creative Director Silvia Venturini Fendi’s first solo Men’s and Women’s collections. Culling inspiration from the warmth of an Italian sunrise, both the Solar Dream collection and event itself juxtaposed a 1970s palette of psychedelic brights and retro acid hues. DJs Coco and Breezy & Soo Joo Park set the vibe in the Madison Avenue boutique for a crowd of stars including Zendaya, Jacob Elordi, Miles Teller and Barbara Palvin.
Design elements included a glowing entrance archway coupled with a floral digital installation, vertical vinyl wall photo moment, campaign display, as well as branded bar and DJ booth builds. With an additional photo opportunity for VIPs, guests were able to photograph themselves on the set from FENDI’s Solar Dream campaign.