MATTE IS A CREATIVE AGENCY AND PRODUCTION COMPANY FOCUSED ON CULTURE AND CONTENT CREATION

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Equinox X Form

For Equinox’s first major brand experience of 2019, MATTE selected FORM – a wellness and innovation festival in the visionary eco-city of Arcosanti, Arizona – as the site for a design-driven, performance-geared activation focused on fitness and recovery. The two-day event brought Equinox’s core ethos of high-performance living to a like-minded community, promoting the brand’s highest level of personal training known as Tier X. MATTE envisioned a dual-purpose training space and visually arresting art installation in the heart of the festival grounds, taking the form of the Equinox logo’s signature broken ‘o’.

Day 1 featured workouts, informational sessions and regenerative activities, closing with a sleep coaching session. On the final day of FORM, the activation offered cupping and acupuncture to help the body regenerate following a high-octane weekend of festival going.

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