MATTE IS A CREATIVE COMPANY AND ENTERTAINMENT BRAND
BASED IN NEW YORK CITY.

 

THROUGH STRATEGY, CONTENT AND EXPERIENCES,
WE INSPIRE THE PEOPLE WHO INSPIRE US -
THE ORIGINATORS, THE CREATIVE COMMUNITY WORLDWIDE
AND THOSE AT THE FRONTLINES OF CULTURE.

 

 

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DL1961: True Blue - SS19

Denim maker DL1961 approached MATTE for stills and video for their Spring 2019 Campaign, aiming for a thoughtful perspective on their sustainable practice and diverse offering of fits. MATTE proposed True Blue – Better by DL1961, campaign creative emphasizing the quality and detail in their line, with an angle to include the manufacturing process as a visual highlight to complement finished looks.

The two-day shoot included stops to capture both the dying and construction processes of creating denim, as well as a studio shoot showcasing the line on models of many backgrounds and ages. Through a split-screen motif and energetic edit, the film shares the journey of the garments with the consumer, accompanied by a manifesto by MATTE that poetically strings each step into sequence.

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