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Chanel x Bergdorf Goodman


24 Hours with Gabrielle


brett kincaid
Chanel tapped MATTE to produce a digital piece in partnership with Bergdorf Goodman - featuring Chanel's new handbag: The Gabrielle. Paying tribute to Coco Chanel's first name, the bag encompasses classically elegant, versatile style. MATTE captured this essence by filming acclaimed stylist, Kate Foley, transitioning the Gabrielle bag through the 7 different ways to carry it, throughout a day in New York City.
matte rowean
brett kincaid direction

 

Titled, “24 Hours with Gabrielle,” the video follows Kate through her typical day of activities, dining at Bergdorf Goodman, collecting flowers at Élan Flowers, working at her office, and sharing dinner with a friend at Cafe Altro Paradiso. The Gabrielle transitions with her from mornings at the office to nights at elegant cafés.
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