MATTE was approached by Crate & Barrel’s millennial sister brand, CB2, to raise brand awareness ahead of the holiday season. Using fashion as a creative idea, we portrayed the fusion of classic and contemporary design, emphasizing intense looks and dynamic editing above over-commercializing.
Shooting in Crate & Barrel's native Chicago, the brand secured one of the city's most storied and special locations for the shoot– the Edgewater Beach Hotel. A remarkable time capsule with rich history and design, the hotel was the perfect stage for our dark and severe interpretation of Holiday, and great sight to experience in the flesh. It was a true collaboration between brand and agency, with CB2 providing unparalleled expertise in set decoration and product styling while the MATTE team focused on filmmaking. Enjoyable and rewarding for all involved, the shoot hummed with smooth creative synergy shared between both teams, setting a bar for CB2's first foray into film campaigns. MATTE looks forward to future collaborations with Crate & Barrel, interpreting more seasons in a standout way for the brand's products to shine.