The Macallan x Bentley

Monterey Car Week

 

CELEBRATING TWO BRANDS’ SHARED VISION

At Monterey Car Week—the acclaimed automobilia show on the California coast—MATTE activated a week-long event, amplifying the partnership between The Macallan and Bentley Motors.

 

 

THE EXPERIENCE

MATTE transformed the grounds of The House of Bentley, our illustrious venue, into a playground for the senses. Guests were invited to experience the sights, sounds, and tastes of The Macallan x Bentley Motors through programming that delighted, captivated, and educated on the partnership.

 

 

MONOLITH

 

We constructed a striking monolith as the focal point on the grounds, using a mirrored acrylic facade to reflect the natural beauty of the surroundings. The structure served a dual purpose, housing both The Hero Bar–where guests sat outside and enjoyed various pours of whisky–and The Tasting Room.

 

 

TASTING ROOM

 

Guests were invited inside The Monolith to experience a private, tutored tasting of carefully selected Macallan whiskies. Our friendly and knowledgeable Brand Expert guided six guests at a time on a journey through the scents and flavors of the Scottish Highlands.

 

 

THE MACALLAN HORIZON REVEAL

 

The highly anticipated Macallan Horizon Reveal was the unveiling of a whisky bottle prototype, a collaborative project between the brands. Together, The Macallan and Bentley Motors developed The Macallan Horizon–a glass bottle design never seen before, featuring a unique 180-degree ‘twist’ and no standing base, encased in aluminium, copper, leather, and wood. 

 

For the reveal, MATTE created an epic launch experience inside The Monolith. With a live musical performance and monumental lighting sequence, The Macallan Horizon was uncovered in a way that took the viewer’s breath away.

 

 

CHAIRMAN’S DINNER

 

The Chairman’s Dinner was a gathering of VIP attendees inside The House of Bentley’s private dining room, designed to mirror the visual identity of The Monolith. A creative menu and complementary whisky cocktails fueled titillating conversation among the auto industry’s best and brightest.

 

BEACH DINNER

 

A delicious dinner with divine views was one of the final events of the week, in which decadent tablescapes decorated the California coastline. We utilized similar elements as The Chairman’s Dinner, and adapted them for an outdoor space of sand, sea, and sunset.

 

GRAPHIC DESIGN

Across The House of Bentley, wayfinding signage was designed to give guests opportunities to easily navigate the grounds, peruse the menus, and sign up for The Monolith programming via QR codes.

 

PRESS

 

CREDITS

Partner: Matt Rowean

Experiential Creative Director: Kate Roberts

Associate Creative Director: David Orellana

Experiential Designer: Noel Zheng

Experiential Renderer: Rene Gibson, Andres Weinger

Producer: Douglas Calhoun

Group Client Director: Cassie Leventhal

Client Manager: Sara Lucas

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