Prada

Campaign Films

SUMMER ODYSSEY SUMMER ODYSSEY

SUMMER ODYSSEY SUMMER ODYSSEY

Uniting Prada’s SS18 collection with Miami’s iconic visual identity

MATTE told the story of three friends through a film of nighttime adventures divided into four chapters.

 

Directed by Amber Grace Johnson, Summer Odyssey was all about visualizing a vintage Miami – a nod to Americana with its old diners, dim lit motels, dusty arcades and sunset beachscapes.

Prada’s Creative Director Luca Frederico wanted to create a world of nostalgia with the clothing standing out amidst a futuristic fantasy mood.

Inspiration was found in the iconic images of Baz Luhrman’s Romeo + Juliet, an aesthetic fit for Miami’s backdrop.

LUNAR NEW YEAR LUNAR NEW YEAR

LUNAR NEW YEAR LUNAR NEW YEAR

MATTE CREATED A VIBRANT FILM CENTERED AROUND FRIENDS, CULTURE AND COMMUNITY FOR PRADA’S CHINESE NEW YEAR DIGITAL CAMPAIGN.

Directed by Emmy-nominated, young American Chinese talent Christine Yuan, the film brings together a group of new generation Asians bathed in a nostalgic retro hue sharing the ritual of their roots & identities.

In shots stitched together through seamless transitions, we reveal scenes that pay homage to tradition while celebrating modern Asian youth culture and style.

The lighting and art direction uses backdrops and set design inspired by theatre and old Hollywood. At the turn of the year, it is not only a moment to reflect, but also to walk into a hopeful future.

At the turn of the year, it is not only a moment to reflect, but also to walk into a hopeful future.

DOUBLE CLUB MIAMI

DOUBLE CLUB MIAMI

London circa 2008, the Double Club was an eight-month, Congolese-themed pop-up by artist Carsten Höller, sponsored by Prada.

Fast forward to Art Basel 2017, MATTE produced film and social content for Fondazione’s Prada’s Miami revival of the renowned concept.

Juxtaposing simulated atmospheres from Western and Caribbean cultures to offer visually and acoustically opposed experiences, our content captured the enchantingly monochromatic indoor scene and the neon radiance of the outdoor tropical garden.

MUSICAL GUESTS RANGED FROM PRINCESS NOKIA AND METHOD MAN TO THE BLESSED MADONNA AND WYCLEF JEAN.

Credits

SUMMER ODYSSEY
Amber Grace Johnson, Director 
David Modia, Assistant Director
River Myers, Director of Production
Daisy Zhou, Director of Photography
Francesca D’Ambrogio, Account Lead
Flip Ramos, Production Manager
Ella Guionneau, Production Coordinator
Cristina Mantilla, Production Designer
Duda Teixeira, Production Designer
Chuck Wong, 1st AC
Michael Chavez, 2nd AC
Elena Bellini, Stylist

LUNAR NEW YEAR
Christine Yuan, Director
River Myers, Director of Production
Norm Li, Director of Photography
DA Yirgou, Creative Director 
Lucia Gioiello, Art Director
Sam Wegner, Art Director
Francesca D’Ambrogio, Account Lead
Marc Baill, Line Producer
Jake Sharpless, Production Coordinator
Zach Buchner, 1st Assistant Director
Sunny Fehlig, 2nd Assistant Director 
Michael Hauer, Steadicam Op
Filipp Penson, 1st AC
Sara Boardman, 2nd AC
Joshua Peterson, Production Designer
Max Cooke, Sound Mixer
Richie Talboy, Photographer
Kirby Marzec, Stylist
Tomi Kono, Hair
Nana Hiramatsu, Makeup

DOUBLE CLUB MIAMI
Amber Grace Johnson, Director
Matt Rowean, Executive Producer
River Myers, Director of Production
Francesca D’Ambrogio, Account Lead
Alberto Mojica, DP
Lewis Mirrett, Photographer
Nick Goodman, Sound Operator
Adam Roberts, 1st AC
Savva Svet, Drone Operator
Manny Munoz, Post Director
Aaron Peer, Post Coordinator
Nathaniel Lindsay, Lead Editor
Leon Wu, Editor
Jesus Garcia, DIT
Andre Rene, Colorist

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