Palm Angels x Under Armour

Launch Event

To celebrate the launch of their innovative Recovery-themed collaboration, Under Armour and Palm Angels hosted an all-night rave on LA’s infamous Fairfax Ave.

MATTE’s creative direction, experiential design, and production brought the collection to life, transforming a raw space into a product-first vision of the recovery lab of the future.

The day following the blow out launch party, the space served as an experiential retail activation, the first and only place the collection was sold.

The strategic location on Fairfax ensured that the collection caught the attention of its target consumer.