MOËT X VIRGIL ABLOH

"DO NOT DROP" LAUNCH EVENT

Celebrating the launch of Moët Hennessy x Virgil Abloh limited edition NIRO Imperial Rose bottle, MATTE blurred the lines of the traditional ‘exhibition’ format for an upscale private dinner at the New Museum’s iconic building in SoHo.
Reinforcing the bottle’s “DO NOT DROP” messaging, we magnified the dinner as a work of art turning it into a lavish exhibition display celebrating the friends of the Maison and Virgil as the dinner evolved into an intimate house party.

“DO NOT DROP” “DO NOT DROP”

“DO NOT DROP” “DO NOT DROP”

All carefully crafted event elements and creative direction questioned the nature of what should be on display (or not) and ultimately the relativity of cultural relevance.
 
Virgil and MOËT toasted to the new creative class symbolized by Virgil’s curated guests and introducing the new vanguard.

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