MOËT X VIRGIL ABLOH

NIRO IMPERIAL ROSÉ LAUNCH

To increase awareness of Virgil Abloh’s collaboration with Moët and the stylish NIRO bottle, MATTE conceived and developed a social campaign that captures the bottle both in still life moments and in in movement.

With a minimal approach to sets and styling the campaign brings to life the high energy tone of the collaboration.

Serving as a physical extension of the Moët x Virgil Abloh NIRO collaboration, MATTE designed and creative directed a series of OOH bus shelters in Chicago.

The shelters were transformed into a work of art supporting the “DO NOT DROP” campaign messaging and aesthetic including “FOR DISPLAY ONLY” sticker takeaways, hero product imagery and caution-tape style design.

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