MOËT & CHANDON

Nectar of The Culture

360° CONCEPTUALIZATION AND PRODUCTION OF A CULTURAL ENGAGEMENT PLATFORM

To debut Moët’s new annual program Nectar of the Culture, MATTE concepted and executed a series of shoots and celebratory events, honoring a new class of cultural pioneers in key cities across the US. Themed around each of the pioneers’ hometown and creative space, the program highlights the people, places and moments pushing culture forward – impacting a new generation Moët dubbed The Rose Gold Era.

 

Content production included 60-second teaser films and real-time stories for social, anchored by portraits by famed hip-hop photographer, Jonathan Mannion.

Six cities across the U.S., inclusive of digital content and social media.

NEW YORK

Queens-born fashion designer LaQuan Smith opened the series with a dinner held in a Garment District loft. Reflecting LaQuan as a New York-bred designer, the space brought the city’s past into the present with a refined, but modern take on the city’s iconic garment district fabric stores.

ATLANTA

Celebrating Teheran Jones, founder of Exclusive Game Clothing, and influenced by the clothier’s luxury streetwear and bold aesthetic, we hosted a Baroque-inspired dinner at State Farm Arena, with Mannion’s photos of T hanging from the rafters like championship banners.

PRESS IMPRESSIONS 860,700,115

PRESS IMPRESSIONS 860,700,115

MIAMI

Paying homage to Miami with an Art Basel party we highlighted reggaeton superstar De La Ghetto and his contributions to the city’s music scene. Hosted at the Mandrake Miami, the intimate dinner drew a cross-section of Art Basel’s crowd including Pusha T, DJ Irie, and King Hoodie.

CHICAGO

We honored power couple Don C, founder of concept store & fashion brand RSVP Gallery, and Kristen Noel Crawley, founder of KNC Beauty,  through an NBA All-Star Weekend brunch.

The Chicago brunch saw the reveal of the official pioneer portraits by photographer Jonathan Mannion. We supplemented the brunch with content captured at the Moët-sponsored Jordan party for live social posting, weaving coverage into the brand’s All Star Weekend Social plan.

 

 

NEW YORK CITY NECTAR OF CULTURE

NEW YORK CITY NECTAR OF CULTURE

 

 

ATLANTA NECTAR OF CULTURE

ATLANTA NECTAR OF CULTURE

 

 

CHICAGO NECTAR OF CULTURE

CHICAGO NECTAR OF CULTURE

 

 

MIAMI NECTAR OF CULTURE

MIAMI NECTAR OF CULTURE

Credits
Executive Producer: Jade Akintola, Executive Producer
Executive Creative Director: Michael Yu
Managing Partner: Max Pollack
Senior Experiential Producer: David Vollucci
Producers: Francesca Stabile, Olivia Katz
Senior Art Director: David Orellena
Experiential Designer: Nick Coen
Lead Creative: Ariel Panigel
Creative Strategist & Account Lead: Patrick Dunn
Production Coordinator: Adrianna Guerrero

 

Key Talent: Jonathan Mannion, Photographer
NY Talent: LaQuan Smith, Fashion Designer
ATL Talent: Exclusive Game, Entrepreneur
MIA Talent: De La Ghetto, Musician
CHI Talent: Don C, Streetwear Designer and Kristen Noel Crawley, Beauty Guru
LA Talent: Shoe Surgeon, Sneaker Designer 

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