“EVERY ONE HAS A STORY” CAMPAIGN
To meet demand among today’s consumers for uniquely individual travel experiences, we created an emotionally engaging, yet informative campaign unifying Marriott International’s three collection brands.
Hospitality has had a well-refined, tried and true approach of selling the amenities and services a hotel, brand, and portfolio of properties has to offer. We wanted to connect with the human spirit. The desire to travel is the desire to feel. “Story” represents nostalgia, a moment in time that is important, and that importance can be unique to every guest.
the desire to travel is the desire to feel
The desire to feel has universal appeal, so rather than showcasing spas and dining rooms,
we celebrated life, love, adventure, and everything in between.
HOTELS ARE THE NUCLEUS, THEY ARE HOME, BUT WE WANTED THEM TO BE MORE THAN THAT TO THE GUESTS, SO WE CELEBRATED THE LOCAL CULTURE, CUISINE & ENVIRONMENT.
We found inspiring people to have a moment and went well beyond any welcome amenity. This thought process trickled down from above the line advertising to social media. Led with a :60 hero film, each creative execution leads back to a thoughtfully-designed micro-site that tells the story of Marriott International’s three collection brands.
THE LUXURY COLLECTION
A GUIDE TO THE WORLD
Now producing all digital & social content internationally for The Luxury Collection, we bring our creative lens to further connect people to the cultures surrounding each hotel.
Through photo and video assets, plus a newly designed website, we created a guide to the world – beauty substantiated by information; a portal to inspire the desire to learn, travel, and celebrate life with those around you.
LUXURY HAS TRANSFORMED AND IS EXPECTED TO ENCOMPASS THE FINEST OF THINGS. HOWEVER, WE SHOWCASE THAT A PROPERTY ITSELF, WITH A TEAM THAT SUPPORTS IT, CAN ACTUALLY ENHANCE THE SPIRIT OF TRAVEL.
// MEXICO // LOS CABOS // MEXICO CITY // YUCATAN
// JAPAN // KYOTO // OKINAWA // TOKYO
// EPICUREAN // SANTORINI // VIENNA // SALZBURG
United Arab Emirates // DUBAI //