For the Made By Google event in Las Vegas at CES 2017, MATTE took over Hyde Las Vegas to create an experience that is both immersive and exploratory for Google- one that emulates the tech giant’s ability to mediate, enhance and transform the physical world through technology.

MATTE oversaw the full creative direction and experiential production of the event – including a film that we turned over within 24 hours.

Guests were led to the straight-to-social photo booth through an entryway that was lined with electroluminescent lighting.

A 3-D rendering of the stage

Live performances from Anderson .PAAK & The Free Nationals and RUN D.M.C.

The backdrop of the bar comes alive with projected animations.

Google partnered with Refinery29 to create Cloud 9 – an installment of 29 Rooms- which MATTE reimagined to a fuchsia wonderland of clouds. Powered by Google Play Music, guests were treated to a variety of tracks from Solange, Frank Ocean and Lion Babe.