GOOGLE CES
LAS VEGAS
For the Made By Google event in Las Vegas at CES 2017, MATTE took over Hyde Las Vegas to create an experience that is both immersive and exploratory for Google- one that emulates the tech giant’s ability to mediate, enhance and transform the physical world through technology.
MATTE oversaw the full creative direction and experiential production of the event – including a film that we turned over within 24 hours.
Guests were led to the straight-to-social photo booth through an entryway that was lined with electroluminescent lighting.
Google partnered with Refinery29 to create Cloud 9 – an installment of 29 Rooms- which MATTE reimagined to a fuchsia wonderland of clouds. Powered by Google Play Music, guests were treated to a variety of tracks from Solange, Frank Ocean and Lion Babe.
