The Miami Open

LacosteMiami Open

As part of the debut of their capsule collection with The Miami Open, Lacoste partnered with MATTE to bring the pieces to life with a short film accompanied by a look book.



MATTE set out to capture the diversity and vibrance of Miami while showcasing the collection with a high-touch approach. From luxe to street, beach to court, the film is a nod to the city and pays homage to vintage Lacoste. 




During the week of The Miami Open 2022, the film will be showcased throughout the arena and nationally televised.


Partner: Matthew Rowean

Creative Director: Ariel Panigel

Senior Client Director: Shreena Shah

Client Manager: Zoe Weimersheimer



DP: Alberto Mojica

1st AC: Francisco Jiminez

2nd AC: Sam Romero

Gaffer: George Richardson

Grip: Edgar Cabral

Swing: Cliff Wheelcock

Steadicam: Jorge Bustamante

Drone: Antony Keane

Photographer: Devin Christopher

Wardrobe Stylist: Michelle Prince

Wardrobe Assistant: Natalie Verela

HMU Artist: Toni Feliciano



Post Director: Michael Czeizinger

Post Production Manager: Kathy Collins

Editor: John Stallings

Color: Olivia Peteres



Cesar Diaz

Douglas Diaz

Vinh Luu

Serena Nakamura

Tzillia Morris


MATTE provided art and creative direction, production and post production.