The Miami Open
As part of the debut of their capsule collection with The Miami Open, Lacoste partnered with MATTE to bring the pieces to life with a short film accompanied by a look book.
MATTE set out to capture the diversity and vibrance of Miami while showcasing the collection with a high-touch approach. From luxe to street, beach to court, the film is a nod to the city and pays homage to vintage Lacoste.
During the week of The Miami Open 2022, the film will be showcased throughout the arena and nationally televised.
Partner: Matthew Rowean
Creative Director: Ariel Panigel
Senior Client Director: Shreena Shah
Client Manager: Zoe Weimersheimer
DP: Alberto Mojica
1st AC: Francisco Jiminez
2nd AC: Sam Romero
Gaffer: George Richardson
Grip: Edgar Cabral
Swing: Cliff Wheelcock
Steadicam: Jorge Bustamante
Drone: Antony Keane
Photographer: Devin Christopher
Wardrobe Stylist: Michelle Prince
Wardrobe Assistant: Natalie Verela
HMU Artist: Toni Feliciano
Post Director: Michael Czeizinger
Post Production Manager: Kathy Collins
Editor: John Stallings
Color: Olivia Peteres
MATTE provided art and creative direction, production and post production.