MORE IS MADE BY THE MANY
MORE IS MADE BY THE MANY HENNESSY
MATTE was tapped to change the conversation with Hennessy VSOP’s More is Made by the Many with an experiential live content capture that brought together trailblazers from every industry to connect and expand perspectives.
We designed and produced a cocktail gift kit with all the necessary components to elevate and deepen the Hennessy VSOP experience. The highlight of the kit, a conversational centerpiece in the form of cards that invite guests to create meaningful connections while touching upon everything from fashion and art to music, cuisine, culture and more.
We produced an experience bringing the project to life by engaging guests in two simultaneous private dinner parties. Shot live, we built out a full broadcast style studio set for live multi-camera content capture.
Hosted by Lil Rey, guests included Wilson Tang, Tone Kapone, Vic Mensa, ALOK Vaid-Menon, Hailie Sahr and Dascha Polanco.
MATTE designed a motion treatment for the content with graphics that resemble meaningful connections and the coming together of perspectives.
PACKAGING DESIGN: THE CARDS
MATTE concepted, designed and produced the Hennessy Conversation Pack with the desire to bring people together and exchange perspectives through natural interactions. The pack features discussion prompts, challenges and additional branded elements that bring Hennessy’s More Is Made By The Many narrative to life for those at home.
Guest got together at their respective tables as the conversation pack brought the evening to life with various discussion topics, lighthearted challenges and occasional hot takes.
Partner: Max Pollack
Group Account Director: Tristan Lacour
Client Director: Taylor Sollinger
Creative Director: Ariel Panigel
Creative Director: Michael Yu
Copy Writer: Dalya Benor
Head of Films and Content: Megan Doyle
Producer: Spencer Thompson
Director of Post-Production: Michael Czeizinger
Post Manager: Kathy Collins