L’Art Et La Matière Launch

MATTE was tapped by GUERLAIN to provide their creative, production and post production services to celebrate the launch of L’Art Et La Matière Haute Parfumerie collection through an immersive experience in Los Angeles.

VIPs were introduced to the House’s new collection through a network of spaces at the intersection of raw material and substance with multi-sensorial exploration.


Taking the art of perfumery to new heights, MATTE created an immersive journey that engaged all five senses at Los Angeles’ Vespertine. Co-hosted by The Webster, US exclusive distributor of L’Art & La Matière, the event unfolded with a VIP cocktail and dinner featuring a live performance by Moses Sumney.

GuerlainL’Art Et La Matière Launch


Partner: Matt Rowean
Head of Experiential: Laetitia Sebban
Group Account Director: Tristan Lacour
Creative Director: Delaram Pourabdi
Lead Producer: Irene Ashu
Head of Production: River Myers
Line Producer: Erin Boyle
TikTok DP: Alex Fauver
Photographer: Ethan Gulley
Photographer: Gonzalo Marroquin
Social Capture Team: OBU
Photo Editor: Priscilla Enriquez
PA: Eric Hatch