GOOGLE CES

2018

For the third time running, MATTE teamed up with Google to creative direct and produce their CES activation in Las Vegas.

We transformed the Hyde Bellagio into an animated space that nodded to the Google Assistant’s playful personality with a creative integration of the brand’s primary colors.

From custom wall backdrops to a distinct stage design that incorporated the brand’s playful shapes, the space was built into an immersive and considered environment.

Custom lighting was curated to elevate each performance by John Legend, Metro Boomin, and DJ Umami, making for an overall lively and intimate atmosphere.

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