FILA Explore

ComplexCon & NYC Pop-Up

2019

Branded Content
Fila
Post Production

MATTE joined FILA to introduce their limited-edition Explore collection at two landmark events – activating at ComplexCon in Chicago and launching their NYC Pop-up.

Bringing its uniquely dynamic approach to capturing live experiences, MATTE provided video and photo coverage to generate buzz.

FILA’s ComplexCon activation included an interactive, outdoor-themed booth that showcased the collection’s four zones: Mountain, Woods, Canyon, and Elements.

Each zone had its own colorway to complement the matching apparel and sneakers in the collection.

NYC POP-UPNYC POP-UP

On the heels of ComplexCon, MATTE carried on the best practices of live event capture to the NYC Pop-Up launch event. Similarly creating walkthrough and recap films, MATTE delivered a cohesive piece that connected these two initiatives for Explore.

The stylized event coverage utilized depth of field and high frame rates to artistically capture the activation.