ComplexCon & NYC Pop-Up
MATTE joined FILA to introduce their limited-edition Explore collection at two landmark events – activating at ComplexCon in Chicago and launching their NYC Pop-up.
Bringing its uniquely dynamic approach to capturing live experiences, MATTE provided video and photo coverage to generate buzz.
FILA’s ComplexCon activation included an interactive, outdoor-themed booth that showcased the collection’s four zones: Mountain, Woods, Canyon, and Elements.
Each zone had its own colorway to complement the matching apparel and sneakers in the collection.
NYC POP-UPNYC POP-UP
On the heels of ComplexCon, MATTE carried on the best practices of live event capture to the NYC Pop-Up launch event. Similarly creating walkthrough and recap films, MATTE delivered a cohesive piece that connected these two initiatives for Explore.
The stylized event coverage utilized depth of field and high frame rates to artistically capture the activation.